Public 3: Instructional Video

You will be shooting an instructional video and uploading it to YouTube, then posting the link (the video will automatically appear in the post) in the course blog.

Using whatever means you have available to you, shoot a video in which you are teaching an audience about something.  What I mean by “whatever means” is that you can use still images and titles/text to make your video if you don’t have access to a video camera.


1. Select a topic to teach others about. It can be anything.  If you are a soccer fan, explain the rules of soccer to those new to the sport.  If you know a few languages, teach a bit about how to say hello or ask important questions for travelers in those languages.  Explain osmosis to fourth graders, masking in Photoshop to those new to the software, or how to stage a house for sale.  Notice that throughout these examples I have suggested some audience. This is important. Explaining osmosis to college students is different than explaining it to fourth graders.

2. You probably want to have a brief script or at least an outline prepared beforehand about what you are going to say.  You should rehearse it.

3. Decide on how to film this.  People like talking heads.  But, if you don’t have access to a video camera, then you can use your computer to make the video using iMovie or Windows Movie Maker by using still images, titles and voiceover instructions.  If you are using a Windows machine, you can download CamStudio to record actions on your computer as a way to instruct somebody how to use some software (Macs have built in screen recording software).  If shooting your own video, I only ask that you don’t shoot vertical video as it is a pet peeve of mine.

4. Record your first take.  You may have to do numerous takes.  You might even shoot two takes from two different angles and edit them together to make your video look more professional using iMovie or Windows Movie Maker.

5. Upload your video using the instructions from the webpage: How to Upload Videos.

6. Make a post on the course website that just has your YouTube link.  The WordPress software will automagically put the video into the post.


  • The video should be anywhere from 3 to 5 minutes long.  You are welcome to go longer, or, if you have lots of special effects, graphics, and a clear message, maybe even shorter, but generally, 3-4 minutes is the best time for an instructional video for many things.


  • Uploaded to YouTube, link posted, Tuesday by midnight.


  • Demonstrate practical knowledge of the concept “rhetorical situation,” through writing effectively in different kinds of situations.
  • Apply rhetorical principles in different media